Marketing Consumer Services: New Insights

Keywords

BusinessMarketingServices marketingMarketing researchAdvertisingService (business)

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Publication Info

Year: 1978
Type: article
Volume: 42
Issue: 3
Pages: 133-133
Citations: 156
Access: Closed

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APA Style

                            
                                
                                    Grady D. Bruce, 
                                
                                    Pierre Eiglier, 
                                
                                    Éric Langeard
                                
                                et al.
                            
                            (1978). 
                            Marketing Consumer Services: New Insights. 
                            Journal of Marketing
                            , 42
                            (3)
                            , 133-133.
                            https://doi.org/10.2307/1250548
                        

Identifiers

DOI: 10.2307/1250548