David W. Gerbing - Researcher Profile

Publications

4 shown

Structural equation modeling in practice: A review and recommended two-step approach.

James C. Anderson , David W. Gerbing

In this article, we provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development. We present a comprehe...

1988 Psychological Bulletin 38507 citations

Structural equation modeling in practice: A review and recommended two-step approach.

James C. Anderson , David W. Gerbing

1988 Psychological Bulletin 3509 citations

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing , James C. Anderson

The authors outline an updated paradigm for scale development that incorporates confirmatory factor analysis for the assessment of unidimensionality. Under this paradigm, item-t...

1988 Journal of Marketing Research 5785 citations

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing , James C. Anderson

1988 Journal of Marketing Research 2297 citations

Frequent Co-Authors

James C. Anderson

Northwestern University

Researcher Info

h-index: 4
Publications: 4
Citations: 50,098
Institution: Portland State University

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0001-6998-8350

Impact Metrics

h-index 4

h-index: Number of publications with at least h citations each.