Publications
3 shownNew Product Diffusion Models in Marketing: A Review and Directions for Research
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articl...
Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata
Aggregate level simulation procedures have been used in many areas of marketing. In this paper we show how individual level simulations may be used support marketing theory deve...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 2,978
- Institution
- Tel Aviv University
External Links
Identifiers
- ORCID
- 0000-0002-8180-7484
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.