Frank M. Bass - Researcher Profile | RDL Research Database

Publications

3 shown

New Product Diffusion Models in Marketing: A Review and Directions for Research

Vijay Mahajan , Eitan Muller , Frank M. Bass

Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articl...

1990 Journal of Marketing 656 citations

A New Product Growth for Model Consumer Durables

Frank M. Bass

A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the mode...

1969 Management Science 5730 citations

A New Product Growth Model for Consumer Durables

Frank M. Bass

1976 Lecture notes in economics and mathem... 3971 citations

Frequent Co-Authors

Vijay Mahajan

Southern Methodist University

Eitan Muller

Tel Aviv University

Researcher Info

h-index: 3
Publications: 3
Citations: 10,357
Institution: Purdue University West Lafayette

External Links

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Impact Metrics

h-index 3

h-index: Number of publications with at least h citations each.