Eugene W. Anderson

3
h-index
3
Publications
11,173
Citations

Publications

3 shown

Customer Satisfaction and Word of Mouth

Do dissatisfied customers engage in more or less word of mouth than satisfied customers? There is theoretical and empirical support for both possibilities. To better understand ...

1998 Journal of Service Research 2069 citations

Frequent Co-Authors

Researcher Info

h-index
3
Publications
3
Citations
11,173
Institution
University of Michigan

External Links

Impact Metrics

h-index 3

h-index: Number of publications with at least h citations each.