Shopping Orientations and Product Usage Rates
BACKGROUND This article investigates the hypothesis that urban shoppers, in their search for identity, develop shopping orientations which are related to usage rates of some cat...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 236
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Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.