Abstract
BACKGROUND This article investigates the hypothesis that urban shoppers, in their search for identity, develop shopping orientations which are related to usage rates of some categories of products. This study evolved from our con
Keywords
Product (mathematics)BusinessMarketingComputer scienceMathematicsGeometry
Related Publications
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an inc...
Hedonic Consumption: Emerging Concepts, Methods and Propositions
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delin...
Does an absence of brand equity generalize across product classes?
A previous study viewed brand equity as a price premium measured by the increment that a brandname contributes to the price of a product when controlling for its quality (as det...
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data
The authors propose a taxonomic framework for defining and measuring alternate forms of variety-seeking and reinforcement behavior. This framework is composed of seven simple an...
Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
This article examines the underlying dimensionality of three aspects of the post-consumption experience—product evaluation, product-elicited affect, and product satisfaction. In...
Publication Info
- Year
- 1971
- Type
- article
- Volume
- 8
- Issue
- 4
- Pages
- 505-508
- Citations
- 236
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
236
OpenAlex
7
Influential
Cite This
William R. Darden,
Fred D. Reynolds
(1971).
Shopping Orientations and Product Usage Rates.
Journal of Marketing Research
, 8
(4)
, 505-508.
https://doi.org/10.1177/002224377100800416
Identifiers
- DOI
- 10.1177/002224377100800416