Gregory T. Gundlach - Researcher Profile

Publications

2 shown

Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting

Gregory T. Gundlach , Ernest R. Cadotte

The authors employ a simulated market channel to investigate two properties of interdependence—magnitude and relative asymmetry. Increasing magnitudes of joint dependence are as...

1994 Journal of Marketing Research 473 citations

The Structure of Commitment in Exchange

Gregory T. Gundlach , Ravi S. Achrol , John T. Mentzer

Commitment is an essential part of successful long-term relationships. Whereas commitments by both parties in an exchange can provide the foundation for development of relationa...

1995 Journal of Marketing 1993 citations

Frequent Co-Authors

Researcher Info

h-index: 2
Publications: 2
Citations: 2,466
Institution: College of Business Administration

External Links

Google Scholar

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.

Publications

Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting

The Structure of Commitment in Exchange

Frequent Co-Authors

Ravi S. Achrol

John T. Mentzer

Ernest R. Cadotte

Researcher Info

External Links

Impact Metrics

Academic Output Over Time