Corporate branding: an interdisciplinary literature review
Purpose This paper aims to examine how scholarly research on corporate branding has evolved using bibliometric author co‐citation analysis of articles published between 1969 and...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 171
- Institution
- University of Lausanne
External Links
Identifiers
- ORCID
- 0000-0002-3736-7258
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.