Marc Fetscherin - Researcher Profile

Publications

2 shown

Consumer brand relationships research: A bibliometric citation meta-analysis

Marc Fetscherin , Daniel Heinrich

2014 Journal of Business Research 445 citations

Corporate branding: an interdisciplinary literature review

Marc Fetscherin , Jean‐Claude Usunier

Purpose This paper aims to examine how scholarly research on corporate branding has evolved using bibliometric author co‐citation analysis of articles published between 1969 and...

2012 European Journal of Marketing 171 citations

Frequent Co-Authors

Daniel Heinrich

Technische Universität Braunschweig

Jean‐Claude Usunier

University of Lausanne

Researcher Info

h-index: 2
Publications: 2
Citations: 616
Institution: Rollins College

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0002-1547-0473

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.