Salience Effects in Brand Recall
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the sal...
Publications
3 shownDimensions of Consumer Expertise
This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics ...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 4,427
- Institution
- Florida College
External Links
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.