Abstract
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the salience of a single br...
Keywords
RecallPsychologySalience (neuroscience)Social psychologyCognitive psychologyAdvertisingBusiness
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Publication Info
- Year
- 1986
- Type
- article
- Volume
- 23
- Issue
- 4
- Pages
- 363-363
- Citations
- 210
- Access
- Closed
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Cite This
Joseph W. Alba,
Amitava Chattopadhyay
(1986).
Salience Effects in Brand Recall.
Journal of Marketing Research
, 23
(4)
, 363-363.
https://doi.org/10.2307/3151812
Identifiers
- DOI
- 10.2307/3151812