A Price Expectations Model of Customer Brand Choice
The authors develop, calibrate, and test a disaggregate model of customer brand choice with customers’ price expectations as the mediating construct. They use a two-stage modeli...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 407
- Institution
- Brigham Young University
External Links
Identifiers
- ORCID
- 0000-0003-0201-9429
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.