Publications
2 shownMeasure Validation in Marketing
If marketers want to know the meaning of their measures, they must turn to measure validation, which consists of determining the extent to which measures correlate (convergent v...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 360
- Institution
- Stanford University
External Links
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.