Roger M. Heeler - Researcher Profile

Publications

1 shown

Measure Validation in Marketing

Roger M. Heeler , Michael L. Ray

If marketers want to know the meaning of their measures, they must turn to measure validation, which consists of determining the extent to which measures correlate (convergent v...

1972 Journal of Marketing Research 205 citations

Frequent Co-Authors

Michael L. Ray

Stanford University

Researcher Info

h-index: 1
Publications: 1
Citations: 205
Institution: York University

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.