Micro-blogging as online word of mouth branding
In this paper, we report research results investigating micro-blogging as a form of online word of mouth branding. We analyzed 149,472 micro-blog postings containing branding co...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 151
- Institution
- Pennsylvania State University
External Links
Identifiers
- ORCID
- 0000-0002-3807-297X
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.