Publications
View AllMicro-blogging as online word of mouth branding
In this paper, we report research results investigating micro-blogging as a form of online word of mouth branding. We analyzed 149,472 micro-blog postings containing branding co...
Affiliated Researchers
Institution Info
- Type
- company
- Country
- US
- Publications
- 2
- Citations
- 7,557
External Links
Identifiers
- ROR
- https://ror.org/04wt43v05