The generality of the automatic attitude activation effect.
Fazio, Sanbonmatsu, Powell, and Kardes (1986) demonstrated that Ss were able to evaluate adjectives more quickly when these adjectives were immediately preceded (primed) by atti...
Fazio, Sanbonmatsu, Powell, and Kardes (1986) demonstrated that Ss were able to evaluate adjectives more quickly when these adjectives were immediately preceded (primed) by atti...
In this reply to R. H. Fazio's (1993) commentary on the J. A. Bargh, S. Chaiken, R. Govender, and F. Pratto (1992) article, the main purposes and findings of that research are r...
Previous demonstrations of automatic attitude activation have used the same critical test of the presence of automaticity (Bargh, Chaiken, Govender, & Pratto, 1992; Chaiken & Ba...
In Experiment 1, subjects read a persuasive message from a likable or unlikable communicator who presented six or two arguments concerning one of two topics. High response invol...
Two studies examined the heuristic and systematic processing of accuracy- versus impression-motivated individuals expecting a discussion with a partner believed to hold either a...
h-index: Number of publications with at least h citations each.