Publications
View AllDeveloping Buyer-Seller Relationships
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies trea...
Developing Buyer-Seller Relationships
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies trea...
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Marketing managers must know the time orientation of a customer to select and use marketing tools that correspond to the time horizons of the customer. Insufficient understandin...
Estimating the Relative Risk in Cohort Studies and Clinical Trials of Common Outcomes
Logistic regression yields an adjusted odds ratio that approximates the adjusted relative risk when disease incidence is rare (<10%), while adjusting for potential confounders. ...
Automated multifilter rotating shadow-band radiometer: an instrument for optical depth and radiation measurements
The multifilter rotating shadow-band radiometer is a ground-based instrument that uses independent interference-filter-photodiode detectors and the automated rotating shadow-ban...
Investigation of Mediational Processes Using Parallel Process Latent Growth Curve Modeling
This study investigated a method to evaluate mediational processes using latent growth curve modeling. The mediator and the outcome measured across multiple time points were vie...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- US
- Publications
- 19
- Citations
- 40,423
External Links
Identifiers
- ROR
- https://ror.org/012zs8222