Abstract
Journal Article A Path-Analytic Exploration of Retail Patronage Influences Get access Kent B. Monroe, Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Joseph P. Guiltinan Joseph P. Guiltinan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 19–28, https://doi.org/10.1086/208612 Published: 01 June 1975
Keywords
Path (computing)Path analysis (statistics)Sequence (biology)MarketingPath dependentEconometricsAdvertisingMicroeconomicsBusinessComputer scienceEconomicsMathematicsStatisticsMathematical economics
Related Publications
A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
Journal Article A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes Get access Michael B. Mazis, Michael B. Mazis Search for other works by this ...
Developmental Recognition of Consumption Symbolism
Journal Article Developmental Recognition of Consumption Symbolism Get access Russell W. Belk, Russell W. Belk Search for other works by this author on: Oxford Academic PubMed G...
Competitive Interference and Consumer Memory for Advertising
Journal Article Competitive Interference and Consumer Memory for Advertising Get access Raymond R. Burke, Raymond R. Burke Search for other works by this author on: Oxford Acade...
Quality, Price, Advertising, and Published Quality Ratings
Journal Article Quality, Price, Advertising, and Published Quality Ratings Get access Robert B. Archibald, Robert B. Archibald Search for other works by this author on: Oxford A...
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
Journal Article Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects Get access Gary M. Erickson, Gary M. Erickson Search for other works by this au...
Publication Info
- Year
- 1975
- Type
- article
- Volume
- 2
- Issue
- 1
- Pages
- 19-19
- Citations
- 174
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
174
OpenAlex
5
Influential
119
CrossRef
Cite This
Kent B. Monroe,
Joseph P. Guiltinan
(1975).
A Path-Analytic Exploration of Retail Patronage Influences.
Journal of Consumer Research
, 2
(1)
, 19-19.
https://doi.org/10.1086/208612
Identifiers
- DOI
- 10.1086/208612