Olli T. Ahtola - Researcher Profile | RDL Research Database

Publications

2 shown

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Michael B. Mazis , Olli T. Ahtola , R. Eugene Klippel

Journal Article A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes Get access Michael B. Mazis, Michael B. Mazis Search for other works by this ...

1975 Journal of Consumer Research 198 citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

Joel B. Cohen , Martin Fishbein , Olli T. Ahtola

In tests of two expectancy-value models of attitude reported recently in JMR, Sheth and Talarzyk [18] tested a model attributed to Rosenberg [14] while Bass and Talarzyk [3] tes...

1972 Journal of Marketing Research 155 citations

Frequent Co-Authors

Michael B. Mazis

R. Eugene Klippel

Joel B. Cohen

McGill University

Martin Fishbein

University of Illinois Urbana-Champaign

Researcher Info

h-index: 2
Publications: 2
Citations: 353
Institution: University of Rochester

External Links

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Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.