Keywords
Information processingMarketingBusinessConsumer choiceAdvertisingPsychologyCognitive psychology
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Publication Info
- Year
- 1979
- Type
- article
- Volume
- 43
- Issue
- 3
- Pages
- 124-124
- Citations
- 2281
- Access
- Closed
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Cite This
Ivan Ross,
James R. Bettman
(1979).
An Information Processing Theory of Consumer Choice.
Journal of Marketing
, 43
(3)
, 124-124.
https://doi.org/10.2307/1250155
Identifiers
- DOI
- 10.2307/1250155