Keywords

Structural equation modelingMarketing researchComputer scienceEstimationMarketingQuality (philosophy)Consumer researchEmpirical researchManagement scienceData scienceEconomicsBusinessMathematicsStatisticsManagement

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Publication Info

Year
1996
Type
review
Volume
13
Issue
2
Pages
139-161
Citations
2427
Access
Closed

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Jennifer Brunet, Michael Chaiton, Gisèle Contreras et al. (1996). Applications of structural equation modeling in marketing and consumer research: A review. International Journal of Research in Marketing , 13 (2) , 139-161. https://doi.org/10.1016/0167-8116(95)00038-0

Identifiers

DOI
10.1016/0167-8116(95)00038-0