Keywords
Product (mathematics)Quality (philosophy)MarketingBusinessAdvertisingMathematics
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Publication Info
- Year
- 1972
- Type
- article
- Volume
- 9
- Issue
- 1
- Pages
- 19-19
- Citations
- 347
- Access
- Closed
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Cite This
Richard W. Olshavsky,
John A. Miller
(1972).
Consumer Expectations, Product Performance, and Perceived Product Quality.
Journal of Marketing Research
, 9
(1)
, 19-19.
https://doi.org/10.2307/3149600
Identifiers
- DOI
- 10.2307/3149600