Publications
2 shownConsumer Expectations, Product Performance, and Perceived Product Quality
This study experimentally investigated the effects on product ratings of both overstatement and understatement of product quality. Results support common marketing practice in t...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 599
- Institution
- Drake University
External Links
Identifiers
- ORCID
- 0009-0003-8145-1849
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.