Abstract
Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977
Keywords
Consumer researchPsychologyMarketingBusiness
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Publication Info
- Year
- 1977
- Type
- article
- Volume
- 4
- Issue
- 1
- Pages
- 8-8
- Citations
- 2291
- Access
- Closed
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Cite This
Harold H. Kassarjian
(1977).
Content Analysis in Consumer Research.
Journal of Consumer Research
, 4
(1)
, 8-8.
https://doi.org/10.1086/208674
Identifiers
- DOI
- 10.1086/208674