Abstract
Journal Article The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance Get access George E. Belch George E. Belch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 56–65, https://doi.org/10.1086/208896 Published: 01 June 1982 Article history Received: 01 May 1981 Revision received: 01 November 1981 Published: 01 June 1982
Keywords
Repetition (rhetorical device)CognitionPsychologyAdvertisingSocial psychologyCognitive psychologyBusiness
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Publication Info
- Year
- 1982
- Type
- article
- Volume
- 9
- Issue
- 1
- Pages
- 56-56
- Citations
- 174
- Access
- Closed
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Cite This
George E. Belch
(1982).
The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance.
Journal of Consumer Research
, 9
(1)
, 56-56.
https://doi.org/10.1086/208896
Identifiers
- DOI
- 10.1086/208896