George E. Belch

College of Business Administration

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Publications

174

Citations

Publications

1 shown

The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

George E. Belch

Journal Article The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance Get access George E. Belch George E. Belch Search for other works by...

1982 Journal of Consumer Research 174 citations

Researcher Info

h-index: 1
Publications: 1
Citations: 174
Institution: College of Business Administration

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h-index 1

h-index: Number of publications with at least h citations each.

Publications

The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

Researcher Info

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Impact Metrics

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