Keywords
LoyaltySituational ethicsLoyalty business modelPerceptionPsychologyMarketingSocial psychologyBusinessConceptual frameworkCognitionConceptual modelAdvertisingSociologyComputer science
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Publication Info
- Year
- 1994
- Type
- article
- Volume
- 22
- Issue
- 2
- Pages
- 99-113
- Citations
- 6477
- Access
- Closed
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Cite This
Anthony Steven Dick,
Kunal Basu
(1994).
Customer Loyalty: Toward an Integrated Conceptual Framework.
Journal of the Academy of Marketing Science
, 22
(2)
, 99-113.
https://doi.org/10.1177/0092070394222001
Identifiers
- DOI
- 10.1177/0092070394222001