Kunal Basu - Researcher Profile | RDL Research Database

Publications

2 shown

Alternative Models of Categorization: Toward a Contingent Processing Framework

Joel B. Cohen , Kunal Basu

Journal Article Alternative Models of Categorization: Toward a Contingent Processing Framework Get access Joel B. Cohen, Joel B. Cohen Search for other works by this author on: ...

1987 Journal of Consumer Research 465 citations

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick , Kunal Basu

1994 Journal of the Academy of Marketing S... 6477 citations

Frequent Co-Authors

Anthony Steven Dick

Florida International University

Joel B. Cohen

McGill University

Researcher Info

h-index: 2
Publications: 2
Citations: 6,942
Institution: University of Florida

External Links

Google Scholar

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.