Keywords
Customer retentionCustomer satisfactionBusinessCustomer delightLoyalty business modelCustomer profitabilityCustomer equityCustomer advocacyMarketingCustomer to customerMarket shareCustomer lifetime valueProfitability indexService qualityFinanceService (business)
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Publication Info
- Year
- 1993
- Type
- article
- Volume
- 69
- Issue
- 2
- Pages
- 193-215
- Citations
- 2143
- Access
- Closed
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Cite This
Roland T. Rust,
Anthony J. Zahorik
(1993).
Customer satisfaction, customer retention, and market share.
Journal of Retailing
, 69
(2)
, 193-215.
https://doi.org/10.1016/0022-4359(93)90003-2
Identifiers
- DOI
- 10.1016/0022-4359(93)90003-2