Keywords
Competition (biology)Service (business)BusinessMarketing
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Publication Info
- Year
- 1990
- Type
- article
- Volume
- 27
- Issue
- 11
- Pages
- 27-6416
- Citations
- 1909
- Access
- Closed
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Cite This
Christian Grönroos
(1990).
Service management and marketing: managing the moments of truth in service competition.
Choice Reviews Online
, 27
(11)
, 27-6416.
https://doi.org/10.5860/choice.27-6416
Identifiers
- DOI
- 10.5860/choice.27-6416