Abstract

The number of service innovation articles has increased dramatically in the past 25 years. By reviewing 128 articles published between 1986 and 2010, primarily in leading marketing and innovation journals, this study analyzes the progression of service innovation research according to topicality and perspective. The authors summarize prior research by clustering it into three evolutional phases and drawing parallels with the evolution of the wider services marketing field. Overall, the view of service innovation has evolved, from a complement of traditional product innovation to a multidimensional, all-encompassing notion that entails several functions, both within and outside the firm.

Keywords

ParallelsService innovationService (business)Perspective (graphical)MarketingField (mathematics)BusinessProduct innovationProduct (mathematics)Complement (music)Knowledge managementComputer scienceOperations managementEconomics

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Publication Info

Year
2013
Type
review
Volume
34
Issue
5
Pages
373-398
Citations
362
Access
Closed

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Cite This

Per Carlborg, Daniel Kindström, Christian Kowalkowski (2013). The evolution of service innovation research: a critical review and synthesis. Service Industries Journal , 34 (5) , 373-398. https://doi.org/10.1080/02642069.2013.780044

Identifiers

DOI
10.1080/02642069.2013.780044