Abstract
Are we running out of physical-goods markets? The author shows how a large and growing market for commodities lies in the development of service systems.
Keywords
BusinessService (business)Marketing
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Publication Info
- Year
- 1963
- Type
- article
- Volume
- 27
- Issue
- 3
- Pages
- 57-62
- Citations
- 268
- Access
- Closed
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Cite This
William J. Regan
(1963).
The Service Revolution.
Journal of Marketing
, 27
(3)
, 57-62.
https://doi.org/10.1177/002224296302700312
Identifiers
- DOI
- 10.1177/002224296302700312