Keywords

Strategic business unitMarket orientationBusinessCompensation (psychology)MarketingPerspective (graphical)Scale (ratio)Unit (ring theory)Orientation (vector space)Industrial organizationPsychology

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Publication Info

Year
1976
Type
article
Volume
19
Issue
6
Pages
65-74
Citations
48
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Closed

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Robert F. Lusch, Jon G. Udell, Gene R. Laczniak (1976). The future of marketing strategy. Business Horizons , 19 (6) , 65-74. https://doi.org/10.1016/0007-6813(76)90011-2

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DOI
10.1016/0007-6813(76)90011-2