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Publication Info
- Year
- 1995
- Type
- article
- Volume
- 59
- Issue
- 4
- Pages
- 108-108
- Citations
- 696
- Access
- Closed
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Cite This
Peter A. Schneider,
Don Peppers,
Martha Rogers
(1995).
The One to One Future: Building Relationships One Customer at a Time.
Journal of Marketing
, 59
(4)
, 108-108.
https://doi.org/10.2307/1252334
Identifiers
- DOI
- 10.2307/1252334