Keywords
Co-citationPaceDiversification (marketing strategy)CitationKey (lock)Business marketingMarketing researchMarketingCore competencyCitation analysisBusinessKnowledge managementComputer scienceLibrary science
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Publication Info
- Year
- 2011
- Type
- article
- Volume
- 40
- Issue
- 6
- Pages
- 940-951
- Citations
- 134
- Access
- Closed
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Cite This
Klaus Backhaus,
Kai Lügger,
Matthias Koch
(2011).
The structure and evolution of business-to-business marketing: A citation and co-citation analysis.
Industrial Marketing Management
, 40
(6)
, 940-951.
https://doi.org/10.1016/j.indmarman.2011.06.024
Identifiers
- DOI
- 10.1016/j.indmarman.2011.06.024