Keywords
BusinessWord of mouthPromotion (chess)Service (business)MarketingService providerAdvertisingPoliticsLaw
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Publication Info
- Year
- 2002
- Type
- article
- Volume
- 57
- Issue
- 3
- Pages
- 297-305
- Citations
- 70
- Access
- Closed
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Cite This
R. Bruce Money
(2002).
Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients.
Journal of Business Research
, 57
(3)
, 297-305.
https://doi.org/10.1016/s0148-2963(01)00325-3
Identifiers
- DOI
- 10.1016/s0148-2963(01)00325-3