Keywords
PrecommitmentRegretNormativeEconomicsSunk costsRational choice theory (criminology)MicroeconomicsConsumer choiceProspect theoryPositive economicsComputer sciencePsychology
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Publication Info
- Year
- 1980
- Type
- article
- Volume
- 1
- Issue
- 1
- Pages
- 39-60
- Citations
- 5455
- Access
- Closed
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Cite This
Richard H. Thaler
(1980).
Toward a positive theory of consumer choice.
Journal of Economic Behavior & Organization
, 1
(1)
, 39-60.
https://doi.org/10.1016/0167-2681(80)90051-7
Identifiers
- DOI
- 10.1016/0167-2681(80)90051-7