Abstract
A replication of the 1970 Safeway unit pricing study found substantial differences having both substantive and methodological implications.
Keywords
Replication (statistics)Unit (ring theory)BusinessEconomicsPsychologyMathematicsStatistics
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Publication Info
- Year
- 1983
- Type
- article
- Volume
- 47
- Issue
- 1
- Pages
- 118-122
- Citations
- 28
- Access
- Closed
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Cite This
David A. Aaker,
Gary T. Ford
(1983).
Unit Pricing Ten Years Later: A Replication.
Journal of Marketing
, 47
(1)
, 118-122.
https://doi.org/10.1177/002224298304700112
Identifiers
- DOI
- 10.1177/002224298304700112