Abstract
Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...
Keywords
ReputationBusinessReputation managementStrategic managementMarketingPublic relationsKnowledge managementIndustrial organizationComputer sciencePolitical scienceLaw
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Publication Info
- Year
- 1990
- Type
- article
- Volume
- 33
- Issue
- 2
- Pages
- 233-258
- Citations
- 5038
- Access
- Closed
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Cite This
Charles J. Fombrun,
Mark Shanley
(1990).
WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY..
Academy of Management Journal
, 33
(2)
, 233-258.
https://doi.org/10.2307/256324
Identifiers
- DOI
- 10.2307/256324