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SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
This paper describes the development of a 22-item instrument (called SERVQUAL) for assessing customer perceptions of service quality in service and retailing organizations. Afte...
When to use and how to report the results of PLS-SEM
Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of the considerations and metrics required for partial least squares structural equation m...
Multiple Imputation for Nonresponse in Surveys
Tables and Figures. Glossary. 1. Introduction. 1.1 Overview. 1.2 Examples of Surveys with Nonresponse. 1.3 Properly Handling Nonresponse. 1.4 Single Imputation. 1.5 Multiple Imp...
PLS-SEM: Indeed a Silver Bullet
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent construc...
Wireless communications principles and practice
From the Publisher: The indispensable guide to wireless communicationsnow fully revised and updated! Wireless Communications: Principles and Practice, Second Edition is the...
The Commitment-Trust Theory of Relationship Marketing
Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizin...
A Conceptual Model of Service Quality and Its Implications for Future Research
The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quali...
Competitive strategy : techniques for analyzing industries and competitors
Michael Porter presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its o...
Resilience and Stability of Ecological Systems
Individuals die, populations disappear, and species become extinct. That is one view of the world. But another view of the world concentrates not so much on presence or absence ...