Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Abstract

Behavioral intentions often have been used as a surrogate for actual behavior in choice models and to reflect the impact of marketing variables. The Fishbein behavioral intentions model posits two determinants of behavioral intentions: a personal or attitudinal component and a social influence or normative component. The authors use an experimental methodology to examine aspects of this model's construct validity. Certain operational problems are identified and related to underlying conceptual difficulties in separating these two components.

Keywords

NormativePsychologyConstruct (python library)Theory of reasoned actionComponent (thermodynamics)Theory of planned behaviorNormative social influenceSocial psychologyConceptual modelBehavioral modelingNormative model of decision-makingConstruct validitySocial influencePsychometricsDevelopmental psychologyComputer scienceControl (management)

Affiliated Institutions

University of Florida US

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Publication Info

Year: 1979
Type: article
Volume: 16
Issue: 1
Pages: 102-110
Citations: 88
Access: Closed

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APA Style

                            
                                    Paul W. Miniard, 
                                
                                    Joel B. Cohen
                                
                            (1979). 
                            Isolating Attitudinal and Normative Influences in Behavioral Intentions Models. 
                            Journal of Marketing Research
                            , 16
                            (1)
                            , 102-110.
                            https://doi.org/10.1177/002224377901600115

Identifiers

DOI: 10.1177/002224377901600115