Modeling Personal and Normative Influences on Behavior
Journal Article Modeling Personal and Normative Influences on Behavior Get access Paul W. Miniard, Paul W. Miniard Search for other works by this author on: Oxford Academic PubM...
Publications
3 shownIsolating Attitudinal and Normative Influences in Behavioral Intentions Models
Behavioral intentions often have been used as a surrogate for actual behavior in choice models and to reflect the impact of marketing variables. The Fishbein behavioral intentio...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 492
- Institution
- The Ohio State University
External Links
Identifiers
- ORCID
- 0000-0001-6454-1891
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.