Abstract
The authors develop a framework for examining how and why marketing personnel interact with personnel in other functional areas in planning, implementing, and evaluating marketing activities. Build...
Keywords
Conceptual frameworkMarketingBusinessConceptual modelMarketing researchKnowledge managementProcess managementComputer scienceSociology
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Publication Info
- Year
- 1987
- Type
- article
- Volume
- 51
- Issue
- 1
- Pages
- 1-1
- Citations
- 965
- Access
- Closed
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Cite This
Robert W. Ruekert,
Orville C. Walker
(1987).
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence.
Journal of Marketing
, 51
(1)
, 1-1.
https://doi.org/10.2307/1251140
Identifiers
- DOI
- 10.2307/1251140