Keywords
Brand equityQuality (philosophy)Product (mathematics)Price premiumAdvertisingMarketingIndex (typography)EntertainmentBusinessBrand namesBrand extensionEconomicsComputer scienceMicroeconomicsWillingness to payMathematics
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Publication Info
- Year
- 1992
- Type
- article
- Volume
- 3
- Issue
- 1
- Pages
- 71-83
- Citations
- 77
- Access
- Closed
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Cite This
Morris B. Holbrook
(1992).
Product quality, attributes, and brand name as determinants of price: The case of consumer electronics.
Marketing Letters
, 3
(1)
, 71-83.
https://doi.org/10.1007/bf00994082
Identifiers
- DOI
- 10.1007/bf00994082