Keywords
ConfusionMarketingSocial marketingBusinessPsychology
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Publication Info
- Year
- 1974
- Type
- article
- Volume
- 38
- Issue
- 4
- Pages
- 70-72
- Citations
- 46
- Access
- Closed
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Cite This
David J. Luck
(1974).
Social Marketing: Confusion Compounded.
Journal of Marketing
, 38
(4)
, 70-72.
https://doi.org/10.1177/002224297403800412
Identifiers
- DOI
- 10.1177/002224297403800412