Abstract
The theory of cognitive dissonance suggests that opinion change is a function of a specific complex interaction between the credibility of the communicator and the discrepancy of the communication from the initial attitude of the recipient. In a laboratory experiment, Ss who read a communication tha
Keywords
CredibilityPsychologySource credibilitySocial psychologyPolitical scienceLaw
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Publication Info
- Year
- 1963
- Type
- article
- Volume
- 67
- Issue
- 1
- Pages
- 31-36
- Citations
- 360
- Access
- Closed
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Cite This
Elliot Aronson,
Judith A. Turner,
J. Merrill Carlsmith
(1963).
Communicator credibility and communication discrepancy as determinants of opinion change..
Journal of Abnormal & Social Psychology
, 67
(1)
, 31-36.
https://doi.org/10.1037/h0045513
Identifiers
- DOI
- 10.1037/h0045513