Keywords
MarketingStakeholderPerceptionBusinessExtension (predicate logic)Organizational performanceStakeholder theoryPublic relationsPsychologyComputer sciencePolitical science
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Publication Info
- Year
- 1987
- Type
- article
- Volume
- 15
- Issue
- 3
- Pages
- 1-11
- Citations
- 163
- Access
- Closed
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Cite This
Robert F. Lusch,
Gene R. Laczniak
(1987).
The Evolving Marketing Concept, Competitive Intensity and Organizational Performance.
Journal of the Academy of Marketing Science
, 15
(3)
, 1-11.
https://doi.org/10.1177/009207038701500301
Identifiers
- DOI
- 10.1177/009207038701500301